"You are not a sketch"

Star Models, a modelling agency based in Brazil, has released a graphic new anti-anorexia ad campaign, using Photoshop to turn models into life-size fashion illustrations.

The ads, which run with the tag line 'Say no to anorexia,' show a fashion illustration with typically exaggerated proportions next to a model wearing the same outfit - and the same measurements.

While the models have been airbrushed to mimic the unrealistic illustrations, the ad pleads to young women: 'You are not a sketch.'

The graphic ad campaign has been lauded as 'powerful,' with critics hopeful that it will send an effective anti-anorexia message against thinspiration blogs and pro-anorexia websites.

However some believe the ads may actually promote thinspiration - advocacy of the disease through social media and 'pro-ana' websites.

One commenter wrote: 'Unfortunately I think some women could look to these images for thinspiration.'

Another stated: 'It is a good campaign for young girls who have not yet succumbed to the Thin Culture of our country, to perhaps nip the tendency in the bud. But for those who are already truly anorexic, these models are their GOAL.'

via www.dailymail.co.uk

full article at: 

http://www.dailymail.co.uk/femail/article-2311770/Powerful-anti-anorexia-ad-campaign-tells-women-sketch-using-models-fashion-illustration-proportions.html

It seems like there is a need for anti-anorexia campaigns which are targeting people who could potentially become ill. 'It is a good campaign for young girls who have not yet succumbed to the Thin Culture of our country'. 

In my opinion there is also a need to create opportunities for people who already suffer from anorexia to speed up their recovery and make it a little easier to live 'normal' life. To give them a chance to enjoy live again - this will be possible by learning how to enjoy food again.